Global companies are eagerly spending millions of dollars to advertise during the Cricket World Cup in India, as the event provides a unique opportunity to reach the cricket-loving nation of 1.4 billion people. The tournament guarantees sponsors over a billion viewers worldwide, but it is the consumers in India that are the main target. Brands are estimated to spend about $240 million on advertising during the tournament, with demand for advertising slots being very strong. Read more on TOI
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