Former Indian cricketer Gautam Gambhir discussed his relationship with Virat Kohli and the media's role in shaping public perceptions. He argued that the media has no knowledge about the person he is or Virat is, and hype can be created positively or negatively, underscoring the impact of media coverage on public opinion. Read more on TOI
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Cricket has always been one of the most popular sports in the world, and in 2024, it seems that the media has truly embraced the game like never before. With the rise of social media platforms, live streaming services, and digital content creators, cricket has become more accessible and engaging for fans all over the globe. One of the key reasons for the increased media coverage of cricket in 2024 is the growing popularity of T20 leagues around the world. Leagues such as the Indian Premier League (IPL), Big Bash League (BBL), and Caribbean Premier League (CPL) have attracted a huge following, both in terms of viewership and attendance. These leagues have not only provided a platform for young and talented cricketers to showcase their skills but have also brought the game to new audiences. Moreover, the advent of social media platforms like Instagram, Twitter, and TikTok has allowed cricket players and teams to engage with fans in real-time, providing behind-the-scenes access and creating a more personal connection with their audience. Players now have the opportunity to share their thoughts, training routines, and match-day experiences, giving fans a glimpse into their lives both on and off the field. In addition to social media, live streaming services have also played a significant role in the increased media coverage of cricket. Platforms like Hotstar, Willow TV, and ESPN+ have made it easier for fans to watch matches from anywhere in the world, eliminating the need for traditional television subscriptions. This has not only made cricket more accessible to a global audience but has also allowed fans to consume content on their own terms, whether it be live matches, highlights, or analysis. Lastly, the rise of digital content creators and influencers in the cricketing world has further amplified the game's presence in the media. YouTubers, podcasters, and bloggers have created a niche for themselves by providing in-depth analysis, interviews, and commentary on all things cricket. These creators have not only added a new dimension to the coverage of the game but have also brought a fresh perspective and voice to the cricketing community. Overall, the media landscape for cricket in 2024 is more vibrant and diverse than ever before. With the help of social media, live streaming services, and digital content creators, the game has reached new heights in terms of popularity and engagement. As we look towards the future, it is clear that cricket will continue to evolve and adapt to the ever-changing media landscape, making it an exciting time to be a fan of the sport.