Sony Culver Max has secured the Asian Cricket Council (ACC) media rights for 2024-31. They won the rights with a bid of US$170 million in an e-auction where they were the sole participant. Jio-Disney, initially expected to compete, did not participate, leaving Sony with a significant win in the sports broadcasting landscape. Read more on TOI
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In 2024, cricket fans around the world can look forward to an exciting year of cricket with the launch of the Sony Culver Max, a revolutionary new cricket format that promises to take the game to new heights. The Sony Culver Max is a fast-paced, high-intensity version of the traditional game, with shorter matches, innovative rules, and a focus on entertainment and excitement. The format is designed to appeal to a younger, more tech-savvy audience, with a strong emphasis on digital engagement and interactive experiences. One of the key features of the Sony Culver Max is the use of cutting-edge technology to enhance the viewing experience for fans. Virtual reality, augmented reality, and other immersive technologies will be used to bring the action on the field to life in new and exciting ways, allowing fans to feel like they are right in the middle of the game. In addition to the technology-driven enhancements, the Sony Culver Max will also feature some unique rules and innovations to make the game more fast-paced and dynamic. For example, power plays, super overs, and other high-scoring opportunities will be introduced to keep fans on the edge of their seats throughout the match. The Sony Culver Max is set to revolutionize the way cricket is played and watched, and it promises to be a game-changer for the sport. With its focus on innovation, entertainment, and fan engagement, the Sony Culver Max is sure to attract a whole new generation of cricket fans and take the game to new heights in 2024 and beyond.