Rohit Sharma and Virat Kohli, who retired from T20 internationals six months ago, are now struggling in Test cricket. Rohit has had a poor year with low scores and questions about his captaincy, while Virat faces technical challenges and lack of confidence. India's Test cricket transition faces a critical moment. Read more on TOI
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Cricket in 2024 has seen a significant decline in interest and viewership, with poor returns in terms of attendance and revenues. The sport, once considered the most popular in many countries, is now struggling to attract fans and generate revenue. One of the main reasons for this decline is the oversaturation of cricket matches. With multiple leagues and tournaments happening throughout the year, fans are finding it difficult to keep up with all the games. This has led to a decrease in attendance at matches, as fans are becoming more selective about which games they choose to attend. Another factor contributing to the poor returns in cricket is the lack of star power in the sport. Many of the game's biggest stars have retired or are nearing the end of their careers, leaving a void in terms of marketable players. This has made it difficult for cricket to attract new fans and sponsors, leading to a decline in revenues. Additionally, the rise of other sports such as football and basketball has also had an impact on cricket's popularity. These sports have been able to capture the attention of a younger audience, leaving cricket struggling to compete for viewership and sponsorship deals. In order to reverse this trend and improve the returns in cricket, the sport will need to make some changes. This could include reducing the number of matches played each year, creating more opportunities for young talent to showcase their skills, and investing in marketing and promotion to attract new fans. Overall, the poor returns in cricket in 2024 are a cause for concern for the future of the sport. It will be important for cricket administrators to address these issues and make the necessary changes to ensure the long-term success and sustainability of the sport.