Rohit Sharma, known for his close-knit family, will play for Mumbai Indians in the IPL 2025. A recent video showed 'SAR' on his gloves, which fans linked to his wife Ritika and kids Samaira and Ahaan. Rohit recently led India to a Champions Trophy win, making history as the first captain to reach finals in all ICC events. Read more on TOI
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IPL 2025 is just around the corner, and fans are eagerly awaiting the start of the tournament. With new teams, fresh talent, and exciting matches on the horizon, there is a lot to look forward to in the upcoming season. One term that has been making waves in the cricketing world recently is 'SAR.' So, what exactly does SAR stand for in the context of IPL 2025? SAR, or 'Sponsorship Activation Rights,' refers to the rights that a sponsor has to activate their sponsorship in various ways during the IPL. This can include using the IPL logo and branding in their advertising and marketing campaigns, as well as having a presence at matches and events. Sponsors play a crucial role in the success of the IPL, providing financial support that helps to make the tournament a world-class event. In return, sponsors are able to leverage their association with the IPL to reach a wider audience and enhance their brand visibility. In IPL 2025, SAR will be an important factor for sponsors looking to maximize their investment in the tournament. With the IPL continuing to grow in popularity and reach, sponsors will be keen to make the most of their sponsorship activation rights to connect with fans and drive engagement with their brand. As the countdown to IPL 2025 begins, keep an eye out for how sponsors are leveraging their SAR to create memorable experiences for fans and make a lasting impact on the tournament. With the excitement building for the upcoming season, it's sure to be an IPL to remember.