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want our cricket back' campaign As the 2025 edition of the Indian Premier League (IPL) kicks off, fans across the country have launched a new campaign titled 'we want our cricket back'. The campaign aims to highlight the growing commercialization and corporatization of the IPL, which has led to a decline in the quality of cricket being played. Over the years, the IPL has become more about glitz and glamour, with team owners focusing more on marketing and branding rather than the actual cricket being played on the field. Fans have expressed their frustration with the increasing influence of sponsors and advertisers in shaping the tournament, leading to a lack of focus on the sport itself. The campaign has gained traction on social media, with fans using the hashtag #WeWantOurCricketBack to voice their concerns. Many are calling for a return to the basics of the game, with a focus on talent and skill rather than commercial interests. One of the main issues raised by fans is the scheduling of matches, which often leads to player burnout and fatigue. With the IPL being a long and grueling tournament, players are often left exhausted by the end of it, impacting their performance in other formats of the game. Fans are also concerned about the lack of opportunities for young talent to shine in the IPL, with established players often dominating the spotlight. Many feel that the focus on big-name players and marquee signings has overshadowed the development of young cricketers, who are the future of the sport. The 'we want our cricket back' campaign is a reminder to the organizers of the IPL that fans are the lifeblood of the tournament, and their voices should not be ignored. It is a call for a return to the core values of cricket fair play, sportsmanship, and respect for the game. As the campaign gains momentum, fans hope that their voices will be heard and that steps will be taken to address their concerns. Ultimately, they want to see a return to a more balanced and cricket-focused IPL, where the sport takes precedence over commercial interests. Only then can fans truly say that they have their cricket back.